Employee Value Proposition
workplace people choose
What is an employee value proposition?
Your employee value proposition (EVP) brings together the reasons people choose to join your business and stay. It includes pay and benefits, alongside the things that shape everyday working life: trust, flexibility, support, recognition and room to grow. Together, these help people understand what makes you different from other employers.
We help you uncover what your people value about working with you and turn it into a clear, honest employer story. So people considering joining know what to expect, and your existing team recognise the workplace they know.
Show people why they should work for you
Your people know what makes working for you worthwhile, whether it’s supportive managers, flexibility or opportunities to grow. We help you share those reasons with the people you want to hire.
By listening to your team, we uncover your strengths and where things could improve. Then we help you tell an honest story about life at your business, in words that sound like you.
What a clear EVP gives your business
Help people understand what you offer, give your managers confidence in talking about it and keep your employees’ experiences at the heart of your message.
REASONS TO CHOOSE YOU
Show prospective employees what makes working with you worthwhile, helping them decide whether your organisation is right for them.
YOUR STORY, YOUR WORDS
Move beyond familiar claims about “great culture” with specific examples of how you support, recognise and develop your people..
CONFIDENCE IN HIRING
Give hiring managers and recruiters clear messages they can use to explain your culture, opportunities and expectations.
HELP PEOPLE FEEL HEARD
Bring employees into the conversation, so your EVP reflects different experiences across your business and what matters to your teams.
REASONS TO STAY
Understand what people value about their working lives and where changes could help them see a longer future with you.
CLEAR NEXT STEPS
Know what to communicate, what to improve and where to start, with agreed priorities for recruitment and the employee experience.
An employer story your people believe in
We listen to your people and understand your business goals to build an EVP that reflects life at your workplace. Through surveys, interviews and workshops, we uncover your strengths and turn them into clear messages, careers content and recruitment materials.
You’ll have a practical plan to use your EVP across hiring and onboarding, measure progress and improve the employee experience.
LISTEN & UNDERSTAND
We start with conversations, employee feedback and the information you already have. We explore why people join, what makes them stay and where their experience could be better.
SHAPE YOUR STORY
We turn what we learn into a clear employer promise, supported by real examples. Your team gets shared messages that explain what you offer and what people can expect.
BRING IT TO LIFE
We help you use your EVP across recruitment and employee communication. Together, we agree priorities and ways to measure progress, so your approach keeps developing with your business.
Testimonials
FAQs
An EVP brings together what people receive and experience in return for their contribution at work. This can include pay, benefits, flexibility, culture, leadership, recognition, purpose and career development. The emphasis should reflect what your organisation offers and what your people value most.
Your EVP explains what you offer as an employer and why someone would choose to work with you. Your employer brand is how people see you as a place to work. A clear EVP helps shape that impression through your communications, recruitment process and employees’ experiences.
It can help when you’re struggling to attract suitable applicants, losing people or finding that different teams describe your workplace differently. Growth, changes in leadership or new ways of working can also be good reasons to check whether your employer story still reflects everyday life.
Yes. We can review your existing messages alongside employee feedback and your current priorities. We’ll help you understand what still feels relevant, what needs updating and where clearer examples could make your story more useful.
Yes. We work alongside the people who know your organisation, including HR, marketing, leaders and hiring managers. Involving employees also helps us understand how experiences differ across teams, so the finished work reflects more than one perspective.
Depending on the agreed scope, this can include employee research findings, your core employer promise, key messages, supporting stories and a plan for putting them into use. Content, recruitment materials, manager guidance and measurement support can also form part of the project.
The timing depends on your organisation’s size, the research needed and the support you want. We agree the scope, responsibilities and a realistic timetable with you before starting, including time for employee input and feedback.
Let’s show people why you’re worth working for
You don’t need to have all the answers before we talk. Whether your employer story needs a refresh or you’re starting from scratch, we’d love to hear about your business and the people who make it what it is.
Tell us what’s working, what’s proving difficult and what you’d like to change. We’ll explore how we can help you give people clearer reasons to join, stay and grow with you.
Tech Leadership | Product | Design | Engineering | Data Ethical tech recruitment across Leeds, the UK, Europe and US.
